“They’ve done studies where they’ve written ‘hate’ on water and the molecules in the water have changed. But if you write ‘love’ on the jar that the water is in, the molecules change [differently]. Don’t ask me how or what, but it’s just a reality. There’s power in that word. I think that we put on clothes every single day to express ourselves and I just want people to be able to express themselves in a very stylish yet comfortable and unique way. And whether they know it or not, they’re expressing love.” – Ellen DeGeneres via Women’s Wear Daily